Bachelor of Mass Communication (BMC)
Among the various mass communication and media courses in India, a popular option chosen by aspirants includes a Bachelor of Mass Communication (BMC). The undergraduate mass communication course, BMC, is a three-year program pursued across India. Mass Communication as a field involves communicating over different mediums to large groups of people. This includes newspapers, TV channels, Radio, filmmaking, marketing & advertising, public relations, and much more.
Mass Communication colleges in India ensure that they train the students properly in different aspects of media, public relations, mass communication, entertainment, and other areas of specialization. While there is uniformity between BMC courses, colleges have the right to include unique subjects and topics, thus, producing uniquely skilled professionals in the field. BMC as a course is a vast topic and, thus, offers a wider range of skillsets, which allows for a wider range of career opportunities for the graduates of the course.
The 3-year undergraduate course, Bachelor of Mass Communication is best suited for those who are creative, dynamic, with an aptitude to voice his/her ideas, thoughts, and conclusions using different mediums of communication. Quick, critical, and analytical thinking are some of the key skills one would have to develop in order to survive in the fast-paced industry. With new mediums of communication and numerous niches yet to be discovered, BMC would train the students to adapt to different environments.
Being a Mass Communication course, subjects are not just restricted to journalism-based topics, students will also be trained in the field of advertising, digital marketing, public and media relations, event management, etc. Compared to the ancient methods of journalism, these topics are fairly modern and require newer and updated skillsets, which can be gained through graduating from a BMC course.
Bachelor of Mass Communication (BMC) Eligibility Criteria
Candidates are required to have cleared the Class 12 board examination from a recognized board of education in India from any stream.
Many colleges require that their applicants have secured a minimum aggregate score of 50% or more in the qualifying exam, i.e. 10+2.
Note: It is mandatory to present all original documents, mark sheets, and relevant certificates during the time of admission at the respected college or university.
Highlights of BMC
Annual Course Fee
35,000 – 2,00,000
Average Initial Salary
2,00,000 – 8,50,000
Minimum Academic Requirement
10+2 (Any Stream)
Minimum Aggregate Score Requirement
50% or More
University-level Entrance or Merit-Based
Govt/Pvt Media Houses, Publishing Houses, PR Firms, Advertising Organisations, etc.
Bachelor of Mass Communication Admission Process
For each undergraduate, postgraduate, or any other higher education course, an aspirant needs to go through a selection or admission process. The Bachelor of Mass Communication (BMC) admission process can be completed in one of two popular methods, namely, entrance-based admission processes or merit-based admission processes. Check out the different admission processes for Bachelor of Mass Communication courses in India.
Entrance-Based Admission BMC
- Commonly opted by many educational institutions in India, entrance-based admissions to BMC course requires candidates to appear for an entrance test, which, for BMC, will be conducted by each college offering the course.
- After attempting the entrance test, the college/university concerned will release the results and subsequently, publish the merit lists containing the names of all qualified candidates with their scores and ranks.
- Each college will then request the candidates to participate in the respective selection process, as outlined by the concerned educational institution.
- The selection processes may require candidates to sit through a Personal Interview and/or Group Discussion.
- Based on their performance in the entrance test and the personal interview and/or group discussion, the candidates will be shortlisted for admission to the course.
Merit-Based Admissions for BMC
- Here, candidates will be asked to apply to the course and submit the respective documents proving their eligibility for the course.
- After the document verification process, candidates may be called for a Personal Interview and/or Group Discussion, as defined by the respective colleges.
- Depending on the candidate’s previous academic track record and their performance in the personal interview and/or group discussion, colleges/universities will select the prospective students for the course.
Counseling-based Selection Process for BMC
- A counseling-based selection process is common under both entrance-based and merit-based admission processes. This method of selection is also commonly opted by Universities with numerous affiliated or constituent institutions.
- The respective institutions will release the appropriate merit lists containing the names of the candidates with their ranks/scores.
- Depending on their ranks/scores mentioned in the merit lists, candidates will be called to participate in the counseling process.
- The counseling process will require shortlisted candidates to choose the college and course of their choice.
- As per the preferred choice of course & college and with the candidate’s ranks/score along with the vacancy in the respective seats, candidates will be offered admission to the course.
Note: Each college or educational institution will define its admission process as per its requirements. Therefore, it is advisable to go through the selection process of the respective college prior to applying for admissions.
Bachelor of Mass Communication (BMC) Syllabus
Bachelor of Mass Communication (BMC) Career Options and Job Prospects
Mass Communication as a field to pursue one’s career path is one of the more difficult but rewarding fields. There are various job profiles that can be pursued by a BMC graduate, in various industries globally. The 21st century has become a digital world, where most of the consumers of mass media approach the Internet to access information. With this entirely new platform, media, public relations, advertising, and other fields have completely changed the ways they approach consumers. However, there is a lack of skilled and qualified professionals, capable of meeting the industry requirements.
Graduating from a Bachelor of Mass Communication course will train you to fill in the vacant positions in media organizations and various other industries. With a wide variety of job profiles, the aspirants will be able to pursue the career path of interest and liking. Check out some of the different job profiles on offer as well as the different areas of employment in India for BMC graduates.
- Multimedia and Web Writer
- Proof Reader
- Photo Journalism
- Public Relations Manager
- Radio Jockey
- Social Media Specialist
- News Report
- News Anchor
Pursuing a career path in one of the aforementioned job profiles can fetch you a lucrative annual package, which, also depends on various other factors. Depending on the job profile, area of employment, type of company or organization, etc, the annual package for BMC graduates may range between 2,00,000 – 8,50,000. Since graduates have also been trained in the field of advertising and public relations, the annual salary packages may also be higher.
Proper skills and experience gained through years of working in the industry would allow for better packages and job profiles. However, if you wish to improve your career opportunities, you may also be able to pursue higher education after graduating from a BMC course. Here is a list of courses one can pursue after graduating from a Bachelor of Mass Communication program:
- Masters in Mass Communication
- Master of Journalism and Mass Communication
- PGD in Journalism and Mass Communication
- MBA / PGDM
These are just a few of the courses one can pursue after graduating from BMC if one wishes to improve their career opportunities. The additional academic qualifications would allow for a better annual package and a better job profile as well. One can also look into changing the discipline such as in the case of pursuing MBA/PGDM or law, wherein the candidates will further be able to open up more career opportunities.